The list price was sixty million dollars a plane. Ryanair reportedly paid twenty-eight.

The list price was sixty million dollars a plane. Ryanair reportedly paid twenty-eight.

Tina Gerbec
Published on: 01/10/2026

Ryanair ordered one hundred Boeing 737s in January 2002 at reportedly under half the list price. The number was decided eighteen months earlier, by two cancelled contracts and a public offer for used aircraft that most people never saw.

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He called to apologise. The other side told him it was a great idea.

He called to apologise. The other side told him it was a great idea.

Tina Gerbec
Published on: 10/09/2026

he-called-to-apologise Meta description: In 1992 a trademark dispute ended in a rented arena. The part that decided it was a phone call made under discomfort, and how the other side read it

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Sony built the format. The contract said who could use it.

Sony built the format. The contract said who could use it.

Tina Gerbec
Published on: 28/08/2026

In 1988 Nintendo signed a contract for a CD drive and handed Sony control of the format. Nothing was hidden. Both sides read the same words.

negotiation preparationcontract termscommercial negotiationdeal structurelicensing rightswhat the other side wantsnegotiation case studyNintendo Sony 1988procurement negotiationreading the counterparty
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Nine of them filed the papers. One did not.

Nine of them filed the papers. One did not.

Tina Gerbec
Published on: 22/08/2026

In 2020, LVMH stopped sending the paperwork it needed to complete its purchase of Tiffany. Nothing was refused and nothing was announced, and the delay stayed invisible until Tiffany measured it against nine other deals that had filed in the same mon

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